The majority of plastic surgeons have an excellent location, very well trained staff, multiple degrees and qualifications. However, what they lack is a complete and comprehensive online marketing strategy, backed by world-class software and a dedicated healthcare-focused marketing team; that’s where we come in.
N°1: Your medical marketing conversion website should have useful information for a patient visitor to easily contact you in multiple ways.
This includes:
N°2: Intelligence so information is captured securely in a HIPAA Compliant database.
N°3: Tracking software to capture the source of your leads so you can easily measure the ROI of each advertising medium.
N°4: Promotions and offers should be included predominantly.
N°5: Tracking of phone calls is very important.
N°6: Ability to respond automatically (Auto-Responders) should be built into your medical marketing conversion website.
N°7: A/B tested layout for the best possible patient experience and results.
N°8: Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to the point. Do not offer any other offers so the patient is tempted to click on another area and leave your website.
